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Rapido is a bike taxi service provider in India, with 25 million customers & over 1.5 million driver partners. It's now running operations in more than 100 cities in India.
GOAL
To design a service for self-drive bike rental (mobile app, website, dashboard)
COLLABORATION
Cross-functioning teams
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1 Designer (me)
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1 Manager
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1 Data Analyst
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1 Lead engineer
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1 Leadership team POC
My team had
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1 Senior designer (me)
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1 UI designer
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1 Animation artist
SUCCESS MATRIX
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Time for research & design - 4 months
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Downloads in 1st week - 70,000
Let me introduce the product through a story
Once upon a time... there was a guy named Rajat, 27 yrs old, IT engineer...
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The End
The same product was built/designed for multiple other use-cases
Journey #design process
Step-by-step progression from a one-liner idea to a complete service